Barry and Cathy Beck
This is where the news breaks first, whether it's an unexpected last minute opening on a trip, a new destination, fly fishing industry buzz, new products, events, photo tips, fishing tips, reports from the field and so on.
Owner of Patagonia Clothing Company, Yvon Chouinard, must not sleep at night. He is constantly thinking of ingenious, down-to-earth practical ways for all of us from large mega corporations right down to individual citizens to consciously and actively live more environmentally sustainable lives. And he's not afraid to raise the bar with the major players. Read the amazing story about his new partnership with Walmart and other retail behemoths. It will knock your socks off!